Rezoning & Development Land in Greater Victoria

Strategic Guidance for Landowners, Builders, and Investors

Rezoning is not just paperwork.
Development is not just construction.

It is strategy, timing, relationships, financial analysis, and community alignment working together to unlock value.

Whether you are selling development land, acquiring a site with density potential, or navigating municipal approvals, you need more than surface-level advice. You need a guide who understands the full lifecycle of a project.

With over 18 years of experience in real estate, land planning, rezoning, rental housing development, and investment strategy across Greater Victoria, Matt Peulen helps his clients move forward with clarity and confidence.

We are not just selling land. We are unlocking opportunity.

For Landowners Considering Selling

Is Your Property Worth More Than You Think?

Many properties in Greater Victoria have untapped density potential due to:

  • Official Community Plan changes
  • Transit-oriented development policies
  • Provincial housing legislation
  • Shifting municipal housing targets
  • Increased demand for rental and affordable housing

The key question is not just, “What is my property worth today?”
It is, “What could it be worth with the right strategy?”

Before bringing development land to market, Matt Peulen will help sellers evaluate:

  • Current zoning and OCP alignment
  • Highest and best use analysis
  • Density potential and setbacks
  • Servicing and infrastructure considerations
  • Environmental or agricultural land factors
  • Market appetite from active developers

Proper positioning can significantly impact value.
Clarity creates leverage.

For Developers & Investors

Finding Opportunity Others Miss

Acquiring development land requires more than reviewing zoning maps.

Matt Peulen will assess:

  • Site feasibility and conceptual yield
  • Policy alignment and political landscape
  • Community sentiment and stakeholder dynamics
  • Pro forma modeling and residual land value
  • Construction cost sensitivity
  • Exit strategy planning

Is the project viable at today’s construction costs?
What level of affordable housing contribution may be required?
How will density bonuses impact financial performance?

Matt Peulen has a strong background in development and financial modeling allowing Matt to evaluate risk before capital is committed.

Smart land acquisition is built on due diligence, not optimism.

Case Study 1: Hatley Apartments

From Distress Asset to 48 Affordable Homes

This property was acquired at a distressed price after previous ownership was unable to secure city approvals.

A different approach was required.

By partnering with BC Housing and redesigning the proposal to address neighbouring concerns, the project achieved Council approval and delivered 48 affordable rental units.

Matt Peulen had a role that included:

  • Managing the project from acquisition through completion and exit
  • Re-designing plans to address community concerns
  • Initiating and negotiating a 10-year housing covenant with BC Housing
  • Managing capital raise, construction financing, and operating budgets
  • Coordinating consultants, engineers, and stakeholder communication
  • Overseeing permits and construction management

A critical component was listening.

Neighbour concerns were vocal and persistent. By engaging thoughtfully and adjusting the proposal strategically, Matt aligned municipal priorities, financial feasibility, and community interests.

Development succeeds when collaboration replaces conflict.

Cast Study 2: Central Saanich Rental Apartments

Expert Guidance • Local Knowledge • Proven Results

At acquisition, this property was designated for agricultural use and widely viewed as low development opportunity.

Through extended community consultation and strategic engagement with Mayor and Council, Matt achieved rezoning approval that included 50 market rentals and 40 affordable rental units in perpetuity, later acquired by BC Housing.

Key services included:

  • Managing acquisition, rezoning, consultation, and exit
  • Coordinating all consultants through design phase
  • Negotiating affordable housing commitments with the municipality
  • Preparing zoning and development variance documentation
  • Leveraging local government knowledge and housing need data

The result was a meaningful housing solution serving seniors, young families, and local workers in a community that had seen little rental development in nearly 30 years.

This is what strategic land planning looks like.

What Sets My Approach Apart?

A Developer’s Perspective with a Trusted Advisor’s Guidance

Development land transactions are complex.

They require:

  • Deep understanding of municipal processes
  • Relationships with Mayor, Council, and planning staff
  • Financial modeling and feasibility analysis
  • Experience negotiating housing covenants and partnerships
  • Community consultation strategy
  • Risk management from acquisition through exit

As both as an experienced Realtor and developer, Matt understands the pressures on all sides. Matt has sat at the table with municipalities, neighbours, investors, lenders, and housing agencies.

That perspective matters.

Greater Victoria is evolving. Housing policy is changing. Density expectations are shifting.

Navigating this landscape requires knowledge, credibility, and patience.

Thinking About Buying or Selling Development Land?

Your Trusted Partner in Real Estate

Are you:

  • A landowner wondering if rezoning could increase your property’s value?
  • A builder seeking your next multi-family site?
  • An investor evaluating policy-driven density opportunities?
  • A developer navigating affordable housing requirements?

Let’s explore what is possible.

Have questions about your next steps? Lets connect for a no-pressure conversation.

MLS® property information is provided under copyright© by the Vancouver Island Real Estate Board and Victoria Real Estate Board. The information is from sources deemed reliable, but should not be relied upon without independent verification.